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We are a full marketing services firm firm that provides your team with an extra marketing manager to cater to your business needs.
Together, we can tell your brand's story.
Blogging is an interesting phenomena these days. It appears that suddenly, every other person has a blog, or is subscribed to one or more blogs. Even businesses don’t just have websites, they have blogs. It’s supposedly the “softer side”, to avoid hard sales pitches.
So is hard-selling passe? Out? Is digital marketing really the new trend that generates more sales? Become a fan on Facebook. Tweet. Plurk. And whatever new terms. Blog. Blogs are supposedly a more personal opinion. So it is understandable as to why they could help “sell”. It’s the best kind of PR these days. But if you have a “bloggers only event”, and you had them the “content” that they can / should put on their blog, then doesn’t it also become a hard-sell tool? You can’t control what the blogger says, and you can’t expect them all to have a positive opinion with your brand.
On the other hand, can you hire someone to write a blog for you? If you do that wouldn’t that be losing the essence of what a blog is supposed to be about? Does that then imply, that if a company has a “blog”, then it’s really the personality of one person that comes out?
Interesting things to ponder about as we enter the era of digital marketing.
Professionals, amateurs and the great unwashed
If you want something done, perhaps you would ask a professional to do it. Someone who costs a lot but is worth more than they charge. Someone who shows up even when she doesn’t feel like it. Someone who stands behind her work, gets better over time and is quite serious indeed about the transaction.
Or perhaps you could hire a passionate amateur. That’s a forum leader doing it for love, not money. An obsessive in love with the craft. A talented person willing to trade income for the chance to do what he loves, with freedom.
Please, though, don’t hire someone who just thinks it’s a job. This category represents the majority of your options, and this category is what gives work a bad name.
Here are some of the points we picked up from the most recent 4A seminar. The speakers were Peachy Pacquing, Mariles Gustillo / Leigh Reyes, David Guerrero / Paul Roebuck, and Yoly Ong.