Welcome to our blogsite!
We are a full marketing services firm firm that provides your team with an extra marketing manager to cater to your business needs.

Together, we can tell your brand's story.

 

The Business of Blogging

Blogging is an interesting phenomena these days.  It appears that suddenly, every other person has a blog, or is subscribed to one or more blogs.  Even businesses don’t just have websites, they have blogs.  It’s supposedly the “softer side”, to avoid hard sales pitches.

So is hard-selling passe?  Out? Is digital marketing really the new trend that generates more sales? Become a fan on Facebook.  Tweet.  Plurk.  And whatever new terms.  Blog.  Blogs are supposedly a more personal opinion.  So it is understandable as to why they could help “sell”.  It’s the best kind of PR these days.  But if you have a “bloggers only event”, and you had them the “content” that they can / should put on their blog, then doesn’t it also become a hard-sell tool?  You can’t control what the blogger says, and you can’t expect them all to have a positive opinion with your brand.

On the other hand, can you hire someone to write a blog for you?  If you do that wouldn’t that be losing the essence of what a blog is supposed to be about?  Does that then imply, that if a company has a “blog”, then it’s really the personality of one person that comes out?

Interesting things to ponder about as we enter the era of digital marketing.

Clean Water, Healthy (and Beautiful) Living

Check out the website of our newest, and most refreshing client!

Did you know that water has deposits and chemicals that can cause skin and hair problems, and contribute to health concerns?  Find out how you can keep your family healthy AND beautiful!

Professionals, amateurs and the great unwashed

If you want something done, perhaps you would ask a professional to do it. Someone who costs a lot but is worth more than they charge. Someone who shows up even when she doesn’t feel like it. Someone who stands behind her work, gets better over time and is quite serious indeed about the transaction.

Or perhaps you could hire a passionate amateur. That’s a forum leader doing it for love, not money. An obsessive in love with the craft. A talented person willing to trade income for the chance to do what he loves, with freedom.

Please, though, don’t hire someone who just thinks it’s a job. This category represents the majority of your options, and this category is what gives work a bad name.

CONGRATULATIONS to our Client, Johnson & Johnson Philippines (Brand Teams Modess and Carefree), for winning the BRONZE in the Integrated Campaign Category of the Boomerang Awards!

CONGRATULATIONS to our Client, Johnson & Johnson Philippines (Brand Teams Modess and Carefree), for winning the BRONZE in the Integrated Campaign Category of the Boomerang Awards!

How interesting is it that even people are brands?  Obama during his presidential campaign acknowledged that proper - well — good brand marketing helped him win (now if only we can find that article…)
But here’s another brand name slowly turning into a household name.  Even 2 or 3 year old children know her, and know her songs! 
Lady Gaga Marketing — check it out.

How interesting is it that even people are brands?  Obama during his presidential campaign acknowledged that proper - well — good brand marketing helped him win (now if only we can find that article…)

But here’s another brand name slowly turning into a household name.  Even 2 or 3 year old children know her, and know her songs! 

Lady Gaga Marketing — check it out.

50 years a classic.

This was one of our first (and no doubt) favorite projects of all times, with one of our most trusted and favorite clients!

It was this project that began your Brand Story’s long-term relationship with J&J, and even expanded our J&J clientele beyond the Philippines and into the Southeast Asian regions.

Thank you J&J for staying with us all these years, and we look forward to more projects in the near future!

Small Agency Learnings

Take-aways from Ad Age’s Small Agency conference.

Quite interesting and useful.

Our website is live! 
Tell us what you think and visit the site!  We’d love to hear from you!

Our website is live! 

Tell us what you think and visit the site!  We’d love to hear from you!

4A lessons

Here are some of the points we picked up from the most recent 4A seminar. The  speakers were Peachy Pacquing, Mariles Gustillo / Leigh Reyes, David Guerrero / Paul Roebuck, and Yoly Ong.

  • Because we sell ideas, we must find a balance between “brand truth” and human truth.
  • Strategic planning is the transformation of logic into magic.
  • Unrelated things become interesting when we start fitting them together.
  • There are three levels of ideas — Strategic Idea, Creative Idea and the Executional Idea. A solid campaign is hinged on the fluidity of these three.
  • To make “brand love” last, you must provide a solution to a human problem, and communicate this through timeless narratives.
  • Sometimes, the most inspiring briefs are the scariest ones.  (And that’s how it should be!)  Challenge, and then Simplify.
  • When doing campaigns, there is no research that will substitute judgment.  Sharpen the ears.  If negativity is high, do something about it because it will be hard to reverse the damage.
Simon Cowell = American Idol.
But now that he’s gone and moving on, and Idol viewership has dropped 9% this year versus last year since his announcement (according to People Magazine), how will idol survive?  Even with a replacement, it’s never going to be the same.  No one can replicate his candidness, and brutal honesty.  Which makes him the most credible and the most popular person on the show.
It just goes to show that you should always be honest and critical when dealing with people.  Because it does help.  If you all have the same objective, then critique on what you’re doing wrong can only help you get better.
That’s a policy we try to maintain with all our clients too, and they love us for it.  Sometimes you’d think it will get you into trouble, but you risk it anyway to get a better outcome, and it has never failed us thus far.  In fact, it’s only brought us more projects, more referrals, loyalty and a lot of trust amongst our clients.  In a way, just like Simon.

Simon Cowell = American Idol.

But now that he’s gone and moving on, and Idol viewership has dropped 9% this year versus last year since his announcement (according to People Magazine), how will idol survive?  Even with a replacement, it’s never going to be the same.  No one can replicate his candidness, and brutal honesty.  Which makes him the most credible and the most popular person on the show.

It just goes to show that you should always be honest and critical when dealing with people.  Because it does help.  If you all have the same objective, then critique on what you’re doing wrong can only help you get better.

That’s a policy we try to maintain with all our clients too, and they love us for it.  Sometimes you’d think it will get you into trouble, but you risk it anyway to get a better outcome, and it has never failed us thus far.  In fact, it’s only brought us more projects, more referrals, loyalty and a lot of trust amongst our clients.  In a way, just like Simon.